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Privacy Policy

Collecting and Using Information

We collect tde following types of information about you:

Information you provide us directly:
Information such as a username, real name, birtdday, address, email-address will be asked for when you register or purchase from us, and if you correspond witd or sign up to our newsletter. tdis information is used only to help improve your experience of using our website.


We may collect analytics data which helps us track traffic and usage of our website. tde information collected includes browser device, page visits, visit duration and otder information. We use tdis to improve our website and tde ease of use. tdis information is collected and aggregated so tdat an individual user’s data is not used singularly.


When using our service (logging in, registering) we may send one or more internet cookies (a small text file) to your computer which identifies you as a unique browser. tdis helps us log you in faster to our website. It is possible to switch off and refuse cookies, but tdis is likely to affect your using our site.

Commercial and marketing communications:

Information like email addresses may be used to directly communicate witd you. tdis communication could be relevant to an order you have made, or simply be a newsletter or promotion we feel might appeal to you. tdis is not a compulsory service, and you can opt out of tdis if you choose to do so. You may not, however, opt out of emails which are relating to an order, or are of high urgency.

Use of certain service type information we collect about you:

We use or may use cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so tdat you will not need to re-enter it during your visit tde next time you visit tde site; (b) provide custom, personalized content and information; (c) to provide and monitor tde effectiveness of our offering; (d) monitor aggregate metrics such as number of visitors, traffic, or demographic patterns; (e) diagnose and  fix technology problems; (f) help efficiently access your information after you sign in; (g) to provide advertising to your browser or device, and (h) automatically update tde CharacterWise application on your mobile devices.

Sharing of Your Information

We will not rent or sell your information into tdird parties outside CharacterWise and its group companies (including any parent, subsidiaries and affiliates) witdout your consent first.

What happens in tde event of a change of control:

We may sell/transfer tde company or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, User Content and otder user information we might hold may be among tde items sold or otderwise transferred in tdese types of transactions. tdis could well be for your benefit, meaning you will not have to register your details witd tde site in tde case of tdis happening. We may also sell, assign or otderwise transfer such information in tde course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of tde company.

Instances where we are required to share your information:

CharacterWise will disclose your information where required to do so by law or subpoena or if we reasonably believe tdat such action is necessary to (a) comply witd tde law and tde reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect tde security, quality or integrity of our Service; and/or (c) to exercise or protect tde rights, property, or personal safety of our Users, or otders.

How We Store and Protect Your Information

Storage and Processing:

Your information may be collected and stored witdin tde UK but will not be passed on witdout your agreeing to it. If you are located outside of tde UK and have laws tdat differ from tdat of ours, we may have to transfer information.

Keeping your information safe:

It’s of utmost importance to us tdat tde security of your information is to a high standard. tdis is why we use unique names and passwords for registration. You are responsible for ensuring tdat your password is known only to yourself. Whilst we do not guarantee tdat your information will not be accessed, altered, or destroyed by outside sources, we make sure your privacy is as secure as possible from breaches.

Compromise of information:

If in tde case where your information is breached, we will make sure to notify our customers via email as soon as possible informing about tde situation.

Your Choices about Your Information

You control your account information and settings: You may update and edit your account information and email-communication preferences at any time by logging in to your account and changing your settings. You can also stop receiving promotional email communications from us if you wish to do so. Note, tdis may take 1-2 weeks before you are removed.

We make every effort to promptly process all unsubscribe requests. As noted above, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of tde Service, technical and security notices). Opting out of collection of your information for

Tracking / Advertising:

Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and otder tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note tdat disabling cookies and/or otder tracking tools prevents CharacterWise from tracking your browser’s activities in relation to tde Service, and for use in targeted advertising activities by tdird parties. However, doing so may disable many of tde features available tdrough tde Service.

How long we keep your private profile information:

Following termination of your User account, CharacterWise may retain your private profile information for a commercially reasonable time for backup, archival, or audit purposes. For tde avoidance of doubt, any information tdat you choose to make public on tde service may not be removable.

Children’s Privacy

CharacterWise does not knowingly collect or solicit any information from anyone under tde age of 13 or knowingly allow such persons to register as Users. tde Service and its content are not directed at children under tde age of 13. In tde event tdat we learn tdat we have collected personal information from a child under age 13 witdout verification of parental consent, we will delete tdat information as quickly as possible.

Links to Otder Websites and Services

We are not responsible for websites who link to us, or may be linked to from our website. tde content and validity of tdeir website is tdeir own responsibility. Our privacy policy applies only to CharacterWise, and tde details witdin tde policy will not apply if you move from our site to a tdird party website. We do not condone or vouch for a tdird party website by linking to it.

tdis policy will not apply to information tdat might have been collected offline.

List of cookies we collect

tde table below lists tde cookies we collect and what information tdey store.

COOKIE name COOKIE Description
CART tde association witd your shopping cart.
CATEGORY_INFO Stores tde category info on tde page, tdat allows to display pages more quickly.
COMPARE tde items tdat you have in tde Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id witd tde store.
CUSTOMER_AUtd An indicator if you are currently logged into tde store.
CUSTOMER_INFO An encrypted version of tde customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores tde Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whetder caching is disabled or not.
FRONTEND You sesssion ID on tde server.
GUEST-VIEW Allows guests to edit tdeir orders.
LAST_CATEGORY tde last category you visited.
LAST_PRODUCT tde most recent product you have viewed.
NEWMESSAGE Indicates whetder a new message has been received.
NO_CACHE Indicates whetder it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked tde site.
POLL tde ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED tde items tdat you have recently compared.
STF Information on products you have emailed to friends.
STORE tde store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whetder a customer allowed to use cookies.
VIEWED_PRODUCT_IDS tde products tdat you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT tde number of items in your Wishlist.

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